For wholesale partners, resellers, and vertical SaaS platforms

Sell compliance-grade business texting
under your own brand.

Piggyback wholesales the entire platform — the inbox, the onboarding, the TCR registration automation, the compliance tiers, the consent ledger — to telecom resellers, IT consultants, and vertical SaaS partners. Your customers see your brand. Our infrastructure runs underneath.

See your brand in 30 seconds Talk to our partner team →

Why partner with us

Three things every reseller wants.
Most platforms refuse to give them.

🎨

Your brand, end-to-end

Custom domain. Custom colors. Custom copy. Custom email sender. Your customers never see the word "Piggyback." Not in the URL, not on invoices, not in support emails.

💰

Your pricing, your margin

We charge you wholesale. You charge your customers retail. Set your own rate cards, included message bundles, overage rates, and Compliance-as-a-Service tier pricing.

🔒

Your customers, isolated

Strict multi-tenant data isolation. Your customers don't see other partners' customers. We don't see your customer roster. You own the relationship completely.

See it live

Brand the platform in 30 seconds.

Type your business name, pick a color, hit Launch. The entire Piggyback platform — every page, every flow — instantly themed to your brand.

Two ways in

Built for both kinds of partner.

Half of resellers want a wizard. Half want every knob exposed. We ship both — pick the one that fits how your team operates.

AI mode For 50% of partners
Drop a logo. Get a brand.
Upload your logo. We extract your color palette. Pick a vibe — Bold, Friendly, Refined, or Technical — and the entire design system writes itself. No design background needed.
  • ✓ Color extracted from your logo via canvas pixel analysis
  • ✓ Font pairings inferred from the vibe you pick
  • ✓ Live preview as every step compiles
Open the brand builder
Customization For the other 50%
Touch every knob.
Real-time control over typography, density, corner radius, terminology, feature flags. Not just brand name and color. Other resellers give you a logo upload. We give you a design system.
  • ✓ 18 fonts, custom radius sliders, density modes
  • ✓ Rename "Inbox" to "Pipeline" or anything else
  • ✓ Per-feature flags — hide whole pages from your customers
Open the studio
Or launch a preset directly
Walk a fully-branded instance, no studio.
Four partner archetypes — each with custom fonts, terminology, radius, density.
Northbridge (telecom) RateLock (mortgage)
Customize your preview
Shown across the platform — headers, emails, invoices.
Your customers point their browser here. We handle SSL.
Opens the entire platform branded to your inputs in a new tab.
https://northbridge.app
northbridge connect
Wholesale partner instance

Compliance-grade business texting by Northbridge Connect.

Business messaging, by Northbridge

Live preview updates as you type. Click Launch white-label preview to walk the entire platform branded this way.

What's included

Every part of Piggyback, white-labeled.

✓
Custom domain on day one
Point your DNS, we provision SSL. Your customers see yourbrand.com, not piggybk.app.
✓
Visual identity engine
Colors, typography, layout density, component styling. Not a logo swap — a real theme system.
✓
Configurable terminology
Rename "Inbox" to "Client Communication Center" if your industry calls it that. Per-partner in-app copy.
✓
Per-partner pricing & invoicing
Set your rate cards. Markup our wholesale to your retail. White-label invoices. We don't see your margins.
✓
Feature gating per customer tier
Which features your customers see by their plan. Toggle MMS, AI agents, multi-number, broadcast — all per-tier.
✓
Compliance-as-a-Service, included
Your customers get Standard tier free. You upsell Pro and Premier with your own margin. Zero compliance ops on your side.
✓
Partner administration portal
Provision new customers, configure their brand, manage feature flags, view usage and revenue dashboards. All in one place.
✓
SSO + API for your stack
SAML/OAuth for partner staff. Public REST API for embedding messaging into your existing customer dashboards.

Channel pricing

Per partner. Never per customer.

Pool messaging across your entire book. Onboard 5 customers or 500 — your bill stays the same. Aggressive wholesale rates so your retail margin actually exists.

Channel Starter
$299
/mo
+ $0.025 / msg over pool
15,000 msgs pooled
~5–25 customers
Studio + Brand Builder
Custom domain + SSL
Email support
Channel Growth
Most popular
$999
/mo
+ $0.018 / msg over pool
75,000 msgs pooled
~25–100 customers
Partner API access
Co-marketing assets
Channel manager
Channel Scale
$2,999
/mo
+ $0.012 / msg over pool
350,000 msgs pooled
100+ customers, no cap
SLA-backed uptime
Custom integrations
Multi-region routing
Enterprise
Custom
volume rate · negotiated
1M+ msgs / month
Dedicated infrastructure
On-prem options
Migration assistance
Named support team
Worked example: Channel Growth at retail $59/customer/mo
50 customers × $59 retail = $2,950/mo in revenue. Wholesale cost to you: $999/mo flat — pool covers ~1,500 msgs / customer / mo. Your gross margin: 66%, before any overage you pass through transparently. Add Compliance Pro upsells to push it to 75%+.

All channel tiers include the entire white-label platform — Partner Studio, AI Brand Builder, custom domain, SSL, terminology engine, feature flags. Carrier surcharges (~$0.005-0.01/SMS) passed through transparently. No long-term contracts.

Let's talk about your customers.

Tell us about your channel, your customers' verticals, and your ideal economics. We'll come back with a partner proposal in 48 hours.

No NDA required for the first call. We'll sign one before you share customer specifics.